Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. Gen Z careers.

Strategy 272

Strategy Video Technology Innovation 272

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APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Quick hits Got opinions about panels?

Newsletter 250

Newsletter Content Social Media Education 250

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JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. Dirty data.

LMS 266

LMS Member Engagement Education Revenue 266

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OCTOBER 6, 2023

Association education in 2024. associations) plan to focus their efforts in 2024. Conference design. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Conference/abstract management. Content marketing. Association deathwatch.

Revenue 256

Revenue Certificate Tools Innovation 256

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers.

DC 261

DC Washington Member Engagement Innovation 261

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Gen Z education. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Sponsorships.

Education 256

Education New Hampshire Tips Technology 256

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

MemberClicks

FEBRUARY 2, 2024

Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement. Membership management software facilitates communication with members. Event marketing. Email marketing. By leveraging MC Professional, your organization can: Create an engaging membership website.

Membership Management 52

Membership Management Software Directory Revenue 52

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SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 227

Revenue Survey Education Strategy 227

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SEPTEMBER 15, 2023

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Open Space events. 1 CMP credit. More info/register. Mulford, Esq.,

LMS 256

LMS Revenue Arlington Education 256

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SEPTEMBER 22, 2023

2024 Prediction: The AI Leapfrog Year for Associations We predict in 2024, many associations are primed for a leapfrog kind of year, where they jump from barely using AI to making it a core part of their nondues revenue strategy. What’s more, most members now expect a career center as part of their membership benefits.

LMS 266

LMS Revenue Education Strategy 266

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Some associations are even enjoying “the most significant new member months in their history.”.

Survey 106

Survey Education Communications Marketing 106

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

MemberClicks

NOVEMBER 22, 2023

Not only will this help with member engagement, but you’ll also be working toward starting a larger conversation about something important to you, your members and your industry. You’ll be giving the public a platform and the resources they need to talk about it (for some of that invaluable word-of-mouth marketing).

How To 52

How To Social Media Certificate FAQ 52

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FEBRUARY 16, 2024

Impexium shares seven strategies to differentiate your association from the competition in 2024. Post-event attendee engagement. You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, attendees drift away. Conference/abstract management. DEI & education. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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FEBRUARY 10, 2023

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. More info/register.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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JANUARY 27, 2023

I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Granted, because of their job, some aren’t your target market, but many are. Trailblaze Without the Risk: 2023/2024’s Hottest Design Trends 0.5 Gen Z values. Instructional design. Classism bias.

Learning Management System 41

Learning Management System Education Committee System 41

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OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Fri 10/27 at 11 a.m. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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SEPTEMBER 29, 2023

In this post, they describe the basics and the advantages Open Space has over the traditional conference session format. Impexium dives deep into membership renewals : the difference between retention and renewal, metrics, why members don’t renew (per research), and, best of all, solutions for those renewal challenges. Event design.

Revenue 272

Revenue Innovation Education Tools 272

.orgSource

SEPTEMBER 5, 2023

Member Engagement Personalize everything from invitations to events to email campaigns. According to Gartner, by 2024 low-code applications will account for more than 65% of all application development activity. Will your next conference venue be the metaverse. Use gamification to provide individualized loyalty programs.

Social Media 88

Social Media FAQ Software Technology 88

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NOVEMBER 24, 2023

Next gen marketing. PAR Member Meet-Up: Help Me Solve PAR members share the most challenging situation they are managing at the moment. Need help with your 2024 plans? As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond.

Arlington 261

Arlington Los Angeles Atlanta Technology 261